Build Your PT Business Foundation in 14 Days
With a mentor who has done it and helped 100+ trainers do the same.
A lead generation system for Personal Trainers who are done guessing.- Generate 30 leads in 14 days without spending a single cent on ads or your money back
- Initial 30-minute consult prior to starting
- 2 weeks group chat support + weekly live group check-ins
- Client acquisition frameworks built for real gym environments
- Sales conversation scripts for real PT scenarios
- Pricing, positioning & packaging systems that actually work
- Mentorship from William Le, 15+ years, $100k/month in PT revenue
14-Day money back guarantee
You execute on everything as instructed and don't get 30 leads. No problem, I'll refund your investment. You'll have lost some time but hopefully gained valuable lessons.
You get 30+ leads and convert 5–10 clients at $80/session. That's $400–$800/week in recurring revenue 4–8x your ROI.
Developed by William Le, former multi-site gym owner, 15+ year industry veteran, and the mentor behind the system used by high-performing personal trainers to build sustainable, six-figure PT businesses inside Australia's top gym brands.
The Real Reason Most Personal Trainers Never Build a Business And How to Fix It in 14 Days
You're here because you know something is missing.
You've got the qualification, the passion, and you genuinely care about helping people transform their lives. But the business side of personal training isn't something you're accustomed to nor has anybody taught you the relevant skills to build a sustainable business that carries your career beyond the tough first 12 months.
Whether you're just starting out or you've been at it for a while, you're probably feeling the pressure and stress from not knowing where your next client is coming from. The pressure of undercharging because you don't know how to hold your pricing.
Most trainers don't fail because they can't coach. If clients were handed to you, you'd take them from point A to B with regards to their goal. But the hardest part is ACQUIRING THOSE CLIENTS.
Most trainers fail because they were only ever taught to write programs and physically train, not how to communicate, market, sell, or build a business.
You've probably already tried to fix this. Watched YouTube videos, read books, scrolled socials looking for answers. Maybe bought a course that gave you theory but no real traction, and yet you're still not where you want to be.
Because motivation doesn't build a business. A system does.
- 15+ years in the fitness industry
- Former multi-site gym owner and operator
- Built multiple high six-figure PT businesses from scratch
- Generated $80–$100k/month in PT revenue
- Managed teams of 20+ trainers nationally
- Personally mentored 100+ personal trainers
That's exactly what the 14-Day Clients Challenge™ gives you. In 14 days, you'll build the business foundation that most trainers spend years trying to piece together by simply understanding how to turn on the lead generation tap.
Pricing structure. Client acquisition. Sales conversations. Positioning. Retention. Business systems. All of it. Day by day. Actionable from day one.
And for just $97 less than one PT session you get 14 days of the exact framework I've used to build and mentor six-figure PT businesses across Australia.
14-day money back guarantee
Still Treating Your PT Career Like a Hobby Instead of a Business?
That's exactly why we built the 14-Day Clients Challenge™ a practical, day-by-day lead generation system designed for personal trainers operating in the real world.
A structured foundation changes your trajectory, immediately. This isn't about motivation. It's about giving you a real system to run a real business.
Helping Personal Trainers Build Real Business Foundations, Not Just Stay Busy on the Gym Floor
Stop relying on luck or hoping someone walks up to you. A repeatable client acquisition framework you can run inside any gym environment, immediately.
Stop discounting and second-guessing your pricing. Learn how to package, present, and hold your rates so clients say yes, without you justifying every dollar.
Know exactly what to say in a sales conversation, how to open, handle objections, and close without pressure or awkwardness. Scripts built for real PT scenarios.
Systems for retention, referrals, and repeat business, so your income grows even when you're not actively selling. Built to compound over time, not just survive month to month.
We've Helped Hundreds of Trainers Build the Business Foundation They Never Got Taught
"Working with Will in the 14-day challenge sparked a substantial surge in new leads for me. Not only did he impart the skills needed to generate these leads, but my conversion rate from lead to client has vastly improved. Within just 14 days, I've already brought in approximately $800 in recurring revenue for my business, and that's merely scratching the surface."
"The results were instantaneous but if and only if, one was to actually apply all the theory that was taught. Since joining Prime Performance, I've been able to build up to 45 clients at my peak with 25 hours of PT and many online clients."
"I went from one half of the year earning next to nothing to the back end of that year being a booked-up PT AND having an online fitness business. I didn't think I could grow it that quickly."
5 Reasons Why Smart Personal Trainers Are Investing $97 in the 14-Day Clients Challenge™
You could be the most talented trainer in the gym but if you can't acquire clients, hold pricing, and build retention, you won't last. The business side of PT is not optional. This challenge builds that foundation in 14 days.
When you discount, over-explain, or lose a client you should have kept, that's money you'll never recover. Structured business systems stop the leak before it drains your career.
The PTs building six-figure businesses aren't smarter or more talented than you. They had the right framework earlier. This challenge gives you 14 days of the exact system that separates the ones who thrive from the ones who quit.
One better sales conversation. One retained client. One referral system that runs itself. These structural changes compound fast. The gap between $3k months and $15k months is almost entirely systems, not effort, talent or luck.
You shouldn't be winging client conversations or guessing your pricing. You shouldn't be uncertain about your next 30 days every single month. A real foundation fixes all of this, and this challenge builds it in 14 days.
How It Works
Get instant access to all daily content, frameworks, scripts and resources. Your 30-min onboarding consult is booked immediately.
Each day builds on the last, simple, focused, and immediately actionable inside your real gym environment. 30–60 mins per day.
Finish with a full lead generation system running, your pricing locked in, and a business foundation built to grow or your money back.
Is The 14-Day Clients Challenge™ Right For You?
Are you a commercial gym personal trainer ready to elevate your business? If you relate to any of the below, this was built for you.
Learn to harness the power of organic marketing. Achieve 30 new leads in just 14 days without spending on ads.
Enhance your skills with proven sales scripts, objection handling techniques, and insightful sales webinars.
Comprehensive client onboarding tools including Service Agreements, Waivers, and Questionnaires — streamline your process effortlessly.
Access diverse training templates and an exclusive Nutrition Webinar to keep your offerings dynamic and client-focused.
Master the art of lead conversion and client retention to significantly boost your income and business growth.
With our money-back guarantee, your investment is fully protected. Show up, do the work, or get every cent back.
Every Week Without a Business Foundation Is Quietly Costing You Clients, Income & Momentum
I speak with personal trainers every week.
Because here's what most trainers don't realise: By the time you notice your client numbers aren't growing and rent is due… By the time you realise you've been undercharging for months… By the time you lose a client you should have retained… the damage has already compounded.
Income inconsistency becomes your normal. Discounting becomes your default. And the longer you wing it, the harder it is to reset your positioning with the clients already in front of you.
Winging it doesn't just cost you money. It costs you confidence. Authority. Momentum.
The trainers who fix this don't wait for the perfect moment. They make a decision. They build the foundation. And then everything else gets easier.
For $97 less than one PT session you get 14 days of the exact framework that changes all of this.
Start today · 14-day money back guarantee
Here's Everything Inside The 14-Day Clients Challenge™
One focused task per day that builds directly on the last. No fluff, no filler just the exact steps to lay a real business foundation inside your gym.
A repeatable system for attracting and converting new clients built specifically for gym-based personal trainers.
Word-for-word scripts for turning gym floor interactions into paying clients, without pressure, awkwardness, or second-guessing.
Client service agreements, pre-exercise questionnaires, waivers done for you and ready to use from day one.
Watch a real sales call in action. See exactly how to frame your value and close a client confidently every time.
Understand the full lead-to-client journey and how to build a system that keeps new prospects flowing in consistently.
Professional, ready-to-use training templates that elevate your service and increase client retention.
A ready-made nutrition resource you can hand directly to clients adding instant value and setting you apart from other trainers.
Start with a personal 1:1 session with William before the challenge begins so you're set up for maximum results from day one.
Accountability, support, and live coaching throughout your 14 days so you never feel stuck or alone in the process.
14-Day money back guarantee
You're Fully Protected With Our 14-Day Implementation Guarantee
Complete the challenge. Apply the frameworks to real gym conversations. If you don't experience a measurable shift in clarity, lead flow, and business momentum, request a full refund within 14 days.
- No hoops. No arguments.
- 100% of your money back within 24 hours.
- No experience necessary to join.
- Minimum 14 days of genuine effort required.
That's how confident we are. Show up for 14 days. Build the foundation. Or get every cent back.
14-Day money back guarantee · Lifetime access included
Frequently Asked Questions
Your Coaching Ability Is Already There. Now Let's Build the Business Around It.
You became a personal trainer because you wanted to change lives. Now it's time to build a career that reflects that with the foundation, the systems, and the income to match.
14 days. $97. A business foundation built to last.
YES — JOIN THE 14-DAY CLIENTS CHALLENGE™ FOR ONLY $9714-Day money back guarantee · Lifetime access included